Gogreek : 1821 collectibles
The word evzōnos (Greek: εὔζωνος) is first attested in Homer’s Iliad and derives from εὖ and ζώνη, meaning ‘well-girt’. The word was used by ancient writers for centuries to describe a type of light infantry of unidentified equipment, probably used as a generic term to denote light infantry.
In 1837, the official Evzonas uniform was created based on the traditional costume foustanella worn by the revolutionaries of the Greek Independence.
The foustanella derives from the traditional uniform of Continental Greece. Foustanella is a cotton kilt made from 30 meters of white cloth, with supposedly 400 pleats representing the 400 years of Ottoman occupation. At first, it was only issued to the native light infantry battalions, but its popularity led to its adoption as the official uniform of the Evzones in 1867. After a few minor changes over the years, it became the familiar uniform seen today.
The first king of modern Greece, Otto, often wore this uniform in public. Amalia, Otto’s wife, had an immediate impact on social life and fashion. She created a romantic folksy court dress, which became a national Greek costume still known as the Amalia dress.
The two traditional costumes Evzonas and Amalia, were the first Miniatures for Gogreek Collectibles, designed by George Yonas. By the end of 2012, a new idea for the promotion of Greek Culture was born· an idea that became a brand and was based on the thought that even the smallest object could be a vehicle through which culture can travel. Since the launch of the first product, on July 2014, the brand has been receiving many awards.
