MARITIMUM: Latin for “The Maritime”, as in pancratium maritimum – the “Sand Lily”. This rare and beautiful flower has a long story, stretching back to Minoan Crete – one of the world’s oldest manifestations of man-made beauty. We identify with this flower, as it represents the values we see in the women wearing our beachwear: class, culture, timelessness, romanticism and elegance. The INNOCENCE Collection, with imagery inspired by the Sand Lily as well as the roaring 20s, offers a union of elegant tailoring and irresistible elegance. Digital art is transformed into gorgeously embroidered pieces, through intricate techniques, giving a very refined signature look that exudes luxurious ambiance and charming self-confidence. Summer 18’s designs offer serious grace for the modern cosmopolitan woman and invites her to time-travel and feel like a 20’s flapper girl Eirini Karouzaki, Maritimum’s founder and creative director, maintains her Greek origins at the heart of her creative process, blending it with features from her many travels, rich cultural heritage and wide horizon.Digital art is transformed into gorgeously embroidered pieces, through intricate techniques, giving a very refined signature look that exudes luxurious ambiance and charming self-confidence. Made with the world-best Italian lycra fabric, Greek design and handcrafted in Athens – the heart of the Mediterranean – Maritimum provides for the highest possible quality, mesmerizing hand-embroidery and comfortable feel.