Tramontane is a classical name for a northern wind. it can also refer to anything seen as foreign, strange, or even barbarous. With Tramontane collection, Digitaria explores the serenity and purity of the human body and how these conditions are shaped, activated or disconnected, when attired. Clean, minimal and structured forms creating an architectural weight. In this collection colors are muted.
Digitaria, designed by Eleftheria Arapoglou is an innovative fashion label that offers bespoke tailoring and strong silhouettes that appeal to both men and women. It is a label known for its design with a style statement, merging wear ability with a high end appeal. Digitaria label holds a distinctive style that stands out for the cut, the shape and the attitude and represents the collaboration of creative thinking and a will to exchange ideas and interact with different creative partners.
Eleftheria Arapoglou has studied Fashion Design at the Surrey Institute of Art and Design in London, graduated in 2001. In 2008 she launched Digitaria. The brand’s first collections were carried in London, and received wide recognition by media. Digitaria has frequently crossed its path outside the mainstream fashion world through its collaboratives with different artists for various art events, such as Athens Biennale (XYZ project), Kunsthalle Athena, Benaki museum, the Pallas Theatre and many more.