FALF Minimal Chic philosophy is structured on the pillar that all forms of art are connected to each other and function as one; colours, shapes, motion, music. The designer does not want to be confined to a superficial, outward and apparent expression of Greekness. Her aspiration is to approach different artistic movements as if it was a Doric study, divesting them of anything extraneous and intricate; a genuinely Greek virtue. The goal is to create clothes which extend further than current trends and reach the timeless beauty of minimal chic.
Falf Minimal Chic
In general, the designer’s inspiration is the conglomeration of images, experiences and favourite reads. It is based on the study of the history of clothing, textiles and garment industry, artistic movements, literature and cinematography. The current collection is titled ‘Dancing with abstract expressionism’ and attempts to marry forms and colours, that painters like Rothko and Willem de Kooning use, to Martha Graham’s ethereal motion. The designer wishes all these elements to be expressed in a rather subtle and wearable way, to be evoked and not hulk above a woman’s figure.
The brand FALF Minimal Chic entered the market officially in season FW 2016/2017. The designer, Eirini Roupakia, little had to do with fashion before. Everything started with a sewing machine, a crop top and a discussion with friends that kept bothering her about simplicity in style. Her approach was pure, a personal urge to realise the ideas that define her lifestyle, not only the way she dresses. Eirini graduated from the University of Ioannina in Archaeology and History of Art. She also studied interior design and decoration and took pattern-making classes. It was as if every choice led her footsteps, one at a time, to end up channelling the knowledge digested until then, to FALF Minimal Chic. Everything is being selected and manufactured by local industries and craftsmen.