When in Greece is a travel brand aiming to create beautiful and quality products associated with the travelling experience in Greece. All products are designed and crafted in the brand’s Athens based workshop.
Key design of the visual identity beyond the concept of travel are the concepts of landmark and fragment as mementos.
When in Greece only uses authentic vegetable tanned leather originated from Crete and premium canvas cotton originated 100% by the Thessaly Region.
The brand is proud to support designers, suppliers and small craftsmen from Greece. The brand focuses on every detail of the production process to create products that are lasting in time. All products are designed and crafted in Greece.
When in Greece was launched in 2014 and awarded at Ebge 2016.
Design excellence and craftsmanship of products is highly valued and believed that travel spirit should last for ever.