Maritimum : Lilies of Innocence
Maritimum, latin for ‘The Maritime’, as in pancratium maritimum – the ‘Sand Lily’. This rare and beautiful flower has a long story, stretching back to Minoan Crete – one of the world’s oldest manifestations of man-made beauty. Maritimum brand is identified with this flower, as it represents the values seen in the women wearing the brand’s luxury embroidered beachwear: class, culture, timelessness, romanticism and elegance.
Maritimum Innocence SS18
Dating as far back as 1550 B.C., when images of lilies were discovered on frescos of Knossos palace in Crete, most famous is the Fresco of the ‘Prince of the Lilies’, these majestic flowers have long held a role in ancient mythology. Derived from the Greek word ‘leiron’, the lily was so revered by the Greeks that they believed it sprouted from the milk of Hera, the queen of the gods. Lilies symbolize chastity and virtue, represent friendship and devotion express sympathy, wealth and prosperity.
Maritimum Innocence SS18
The Innocence Collection, with imagery inspired by the Sand Lily as well as the roaring 20s, offers a union of elegant tailoring and irresistible elegance. Digital art is transformed into gorgeously embroidered pieces, through intricate techniques, giving a very refined signature look that exudes luxurious ambiance and charming self-confidence. Summer 18’s designs offer serious grace for the modern cosmopolitan woman and invites her to time-travel and feel like a 20’s flapper girl.
Maritimum Innocence SS18
Made with the world – best Italian lycra fabric, Greek design and handcrafted in Athens – the heart of the Mediterranean – Maritimum provides the highest quality, mesmerizing hand – embroidery and comfortable feel.
Maritimum Innocence SS18
Maritimum ‘s founder and creative director, Eirini Karouzaki, was born in Germany but raised in Crete, the southern island of Greece. In 2015, she graduated from Middlesex University, in fashion design. After three years she founded the brand Maritimum, included by luxury swimwear. Eirini maintains her Greek origins at the heart of her creative process, blending it with features from her many travels, rich cultural heritage and wide horizon.
