
Summer Style 02. Identity | Moodboard
Visiting Greece? This moodboard is a synthesis of statement key- pieces to pack with; sourcing inspiration from the Greek identity and cultural heritage. From urban strolls in the city of Thessaloniki to the nearest sandy beaches of Halkidiki and visits in museums and archaeological sites make sure to be equipped with these stylish, yet comfortable attire from day to night – and most important, your easy- going mood!
Kavourotrypes Beach Sithonia Halkidiki
Halkidiki is the homeland of Aristotelis, Greek philosopher and tutor of Alexander the Great, one of the most influential personalities of all times, establishing the pillars of western philosophy and science until today.
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Along with its rich history of 3000 years, Halkidiki is comprised of Kassandra, Sithonia and Athos peninsulas representing an amazing coastline of 550km with thousands of diverse, sandy or rocky, beaches and crystal clear waters awarded with 89 Blue Flags in 2018.
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One of its exotic beaches, Kavourotrypes in Sithonia, was once marked with the Mermaid; a human- scale artwork carved on the limestone rocky site, probably to remind the legend of Thessalonike, the daughter of King Philip II of Macedon and half sister of Alexander The Great.
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According to the popular Greek legend, when Alexander died his grief-stricken sister Thessalonike attempted to end her life by jumping into the sea. Instead of drowning, however, she became a mermaid passing judgment on mariners throughout the centuries and across the seven seas.
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To the sailors who encountered her she would always pose the same question: ‘Is Alexander the king alive?’, to which the correct answer would be ‘He lives and reigns and conquers the world’.
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Given this answer she would allow the ship and her crew to sail safely away in calm seas. Any other answer would transform her into the raging Gorgon, bent on sending the ship and every sailor on board to the bottom.
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As an honor to his wife, and princess Thessalonike, the King Cassander of Macedon founded the city of Thessaloniki around 315 BC. The name is a compound of Greek Θεσσαλός ‘Thessalos’, and Νίκη ‘victory’ (Nike) – meaning ‘Thessalian victory’ – from honoring the Macedonian victory at the Battle of Crocus Field in Thessaly.
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Nowadays, Thessaloniki is the second largest city in Greece and the capital of Macedonia, with a continuous history of 3000 years city; preserving relics of its Roman, Byzantine, Ottoman past and of its formerly dominant Jewish population. Many of its Byzantine churches and a whole district of the city in particular, are included in UNESCO’s World Heritage list.
Contemporary Outfit
Maritimum Blossom Blue Swimsuit
Lommer SitaTote Beach Bag
Kalliniki Promachos Olive Sandals
Artpeckers Apollo Light Blue Scuba Pouch
Meet the Cat Parallels Bracelet
Cyclades Friendship Blue Cashmere Blend Scarf
Ergon Mykonos Olympia Black Stripes Dress
Ergon Mykonos Alexander Hellas Beach Towel